ACEs Strategic Communications Training

ASTHO, in collaboration with the Berkeley Media Studies Group, will host a virtual training designed to strengthen participants’ ability to communicate adverse childhood experiences (ACEs) and other relevant public health issues in ways that resonate with target audiences and generate meaningful media coverage.

Through practical guidance and a real-world case study, participants will learn how to:

• Identify and reach key audiences
• Assess what makes a story newsworthy
• Measure the impact of their media efforts

The session will also build skills in crafting compelling narratives by leveraging expert voices, translating data through social math, and delivering clear, impactful messages. By the end of the training, participants will be equipped with actionable communication strategies to apply in their own public health work.